Getting a Life;
Making a Living:

Table of Contents

Module 1: Planning

1. Selecting a product
2. Identifying your market
3. Projecting sales
4. Estimating costs
5. Defining cash needs
6. Writing the business plan

Module 2: Funding

1. Sources of cash
2. Debt vs equity
3. About vulture capital
4. The perils of taking money from friends
5. Mortgaging your house
6. Shoestrings and bootstraps

Module 3: Structuring

1. Choosing a legal structure
2. Filing with the government
3. Branding your company
4. Hiring yourself and others
5. Setting up your website
6. Establishing your accounting system

Module 4: Marketing

1. Reaching your target customer
2. Launching your product
3. Differentiating your offering
4. Erecting competitive barriers
5. Nurturing your competence
6. Milking social media

Module 5: Operating

1. Offices and equipment
2. Staff
3. Inventory
4. Customer relationships
5. Accounting
6. Strategic relevance

Module 6: Growing and exiting

1. Managing cash and growth
2. Developing people
3. Monitoring your reputation
4. Choosing your successor
5. Selling your business
6. Living the life you’ve dreamed